The Hidden Meaning Of The Most Famous Logos

The bear in the mountain The Swiss chocolatiers at Toblerone are known for their unique triangle-shaped chocolate bars and their logo featuring a picture of the Matterhorn, symbolizing the product’s country of origin. Although it would seem like the shape of the product and the triangle shape of the Matterhorn peak would be connected in some way, it’s actually just a happy coincidence—the shape of the product came from the shape of a human pyramid, not mountains. But there’s something hidden in that Matterhorn peak for the viewer with a keen eye. If you look at the white space in the mountaintop, you’ll see the image of a bear. Why a bear? Because Toblerone is made in Berne, Switzerland and the bear is the symbol for Berne. Even the word Toblerone itself is hiding all the letters to spell out the word “Berne.”