The Hidden Meaning Of The Most Famous Logos

Conquering the mountain Adidas has always been known for its simple three-stripe logo, the simplest form of which was first created in 1976. Back then, the three Adidas stripes were just three stripes and they didn’t have much meaning behind them—the brand just wanted something unique that would look good on a shoe. In the 90’s, the logo was tweaked further and the three stripes were turned diagonally on their side to create the shape of a mountain peak. The new design kept the basic idea of the original logo while giving purpose to those three stripes, which now represent the struggle athletes must endure to achieve greatness.