The Hidden Meaning Of The Most Famous Logos

We see them every day—in our homes, on TV, out in the street. They’re the famous logos of the brands we’ve come to know and love. These logos not only accurately represent the famous brands they’re attached to, they’ve become a part of our shared pop culture. Heck, someone even made a short film with logos and mascots comprising all of the characters, props and scenery. Logos are practically enshrined by our society, and yet they were designed by people just like any other piece of graphic art. Getting to that upper echelon of the design world takes a lot of hard work, a lot of creativity and just a little bit of luck. Just about every major corporate logo has a fascinating story behind it. For that purpose, we’ve rounded up some of our favorite world-famous logos with hidden meanings, secret truths and exciting origin stories behind their design