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The company's pink and blue logo depicts a large "BR" that doubles as the number "31." Carol Austin, VP of marketing for Baskin-Robbins, told CNBC that the logo is "meant to convey the fun and energy of the Baskin-Robbins brand" as well as the iconic 31.
The Hidden Meaning Of The Most Famous Logos
The company's pink and blue logo depicts a large "BR" that doubles as the number "31." Carol Austin, VP of marketing for Baskin-Robbins, told CNBC that the logo is "meant to convey the fun and energy of the Baskin-Robbins brand" as well as the iconic 31.