The Hidden Meaning Of The Most Famous Logos

Everything from A to Z Upon first glance, what most people see in the logo Amazon has used since early 2000 is a smiling face, associating the brand with happiness and giving it a positive connotation. But that smiling face is doing much more than giving the audience emotional cues—it’s also delivering a subliminal message. The smile itself is in the shape of an arrow that points from the letter “A” at the beginning of the word “Amazon” to the letter “Z” in the middle. This is to signify to the audience that Amazon sells “everything from A to Z.”