The Hidden Meaning Of The Most Famous Logos

A touch of green The Google logo might seem pretty basic on the surface—after all, it’s just the company’s name in a clean, colorful font. But when you start adding up the colors, you might notice something is a little off balance. The Google logo uses the three primary colors, red, yellow and blue—and then there’s that green “L” near the end that throws the whole primary color scheme out the window. The green color was added as a way to show the audience that Google is a little different, a little more unique than other companies. The four-color scheme signifies Google’s ambition to be an innovator, not a brand that does what’s expected. Today, that same color scheme is used in the logos for other Google products, such as the Chrome web browser.