“It’s him embracing fashion as a tool to get some kind of attention,” speculated New York image consultant and stylist Peter Nguyen, who specializes in working with men in the tech industry. “He’s put in all this work, with his style and his fitness, to change his appearance from what he was before, this nerdy former finance guy, bald in ill-fitting chinos in the ’90s. It’s part of a new rebrand, and it’s him having fun.”
It’s also riling people up, at least on social media. On his popular Instagram and Twitter accounts, Anish K. Mitra, 33, a former investment banker in Los Angeles, has been churning out mocking memes and reactions to Mr. Bezos on his yacht. Mr. Mitra pointed out the dissonance between Mr. Bezos’ flashy social media accounts and what most folks worldwide are experiencing due to new Covid restrictions as Omicron cases rise: “He’s living his best life at a time when most people are living their worst, and I think that’s rubbing people the wrong way,” he said.
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