Jeff Bezos’ New Year’s Disco Style Hits a Nerve

The image consultant Mr. Nguyen mused that Mr. Bezos’ new look might be a strategic play for more social-media influence as he embarks on new endeavors including commercial space travel. Mr. Nguyen has worked with tech founders who seek his services because in part they want to boost their Instagram presence. “It’s sort of that influencer angle,” he said, “another tool for them to get their name out there, and a big part of that is getting photographed.”

If Mr. Bezos’ goal is to be photographed and get his name out there, then he’s succeeding. His next step might be to get more of his followers on board with his new look.