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Market research has found that children can recognize a brand logo before they can recognise their own name.
One way McDonald’s ensured the visibility of its brand, and in the process revolutionized fast food, was by making its restaurants easily accessible on the US highway system.
The Story of the McDonald Logo Design
Market research has found that children can recognize a brand logo before they can recognise their own name.
One way McDonald’s ensured the visibility of its brand, and in the process revolutionized fast food, was by making its restaurants easily accessible on the US highway system.