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The M stands for McDonald’s, but the rounded m represents mummy’s mammaries, according the design consultant and psychologist Louis Cheskin. In the 1960s McDonald's was prepared to abandon this logo, but Cheskin successfully urged the company to maintain this branding with its Freudian symbolism of a pair of nourishing breasts.
The Story of the McDonald Logo Design
The M stands for McDonald’s, but the rounded m represents mummy’s mammaries, according the design consultant and psychologist Louis Cheskin. In the 1960s McDonald's was prepared to abandon this logo, but Cheskin successfully urged the company to maintain this branding with its Freudian symbolism of a pair of nourishing breasts.