The Most Successful Shoe Model In The World

  By the 1950s, Chuck Taylor All-Stars had become a standard among high school, collegiate, and professional basketball players. In the 1960s, Converse had captured about 70 to 80 percent of the basketball shoe market, with Converse Chuck Taylor All-Stars being worn by ninety percent of professional and college basketball players. Due in large part to the sale of its All-Stars, the company began to expand and open more factories. As the years went on, the shoe gained more popularity and became a favorite for numerous groups and subcultures.