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In 2001, M&M launched the MAX Rewards loyalty program that would give members special pricing in-store and entries into exclusive contests. It is not a points-based program, but rather rewards customers with special in-store sale pricing not available to other customers. Over time, the program grew to include special reward vouchers periodically available for over 8 million MAX members and special email offers sent through the eMAX newsletter. In early 2018, M&M announced a name change to their loyalty program, re-branding it as Real Rewards. M&M Food Market has since launched a mobile app that allows Real Reward members to see their exclusive product offerings.
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In 2001, M&M launched the MAX Rewards loyalty program that would give members special pricing in-store and entries into exclusive contests. It is not a points-based program, but rather rewards customers with special in-store sale pricing not available to other customers. Over time, the program grew to include special reward vouchers periodically available for over 8 million MAX members and special email offers sent through the eMAX newsletter. In early 2018, M&M announced a name change to their loyalty program, re-branding it as Real Rewards. M&M Food Market has since launched a mobile app that allows Real Reward members to see their exclusive product offerings.