Ikea and Guerrilla Marketing

Germany, with 53 stores, is IKEA's biggest market, followed by the United States, with 51 stores. The first IKEA store in Latin America opened on 17 February 2010 in Santo Domingo, Dominican Republic. IKEA has announced that the opening of a 65,000 m2 (699,654.2 sq ft) store in Pasay, Philippines by the third or fourth quarter of 2021 is on track. Once opened, it will be the largest IKEA store in the world.[35] In April 2021, IKEA opened its first store in Mexico in Mexico City.