Tag Archives: ikea

Ikea and Guerrilla Marketing

IKEA is a Swedish-founded, Dutch multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances, and home accessories, among other useful goods and occasionally home services. Founded in Sweden in 1943 by 17-year-old Ingvar Kamprad, IKEA has been the world’s largest furniture retailer since 2008

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How Famous Companies Got Their Names?

The first two letters in IKEA’s name are the initials of its Swedish founder IngvarKanprad. The last two are the first letters of the name of the property and village where he grew up: Elmtaryd Agunnaryd

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