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In 1973, the company's West German executives accidentally opened a store in Konstanz instead of Koblenz[how?]. Later that decade, stores opened in other parts of the world, such as Japan (1974), Australia, Canada (1975), Hong Kong (1975), Singapore and The Netherlands (1978). IKEA further expanded in the 1980s, opening stores in countries such as France and Spain (1981), Belgium (1984), the United States (1985),[31] the United Kingdom (1987), and Italy (1989).
Ikea and Guerrilla Marketing
In 1973, the company's West German executives accidentally opened a store in Konstanz instead of Koblenz[how?]. Later that decade, stores opened in other parts of the world, such as Japan (1974), Australia, Canada (1975), Hong Kong (1975), Singapore and The Netherlands (1978). IKEA further expanded in the 1980s, opening stores in countries such as France and Spain (1981), Belgium (1984), the United States (1985),[31] the United Kingdom (1987), and Italy (1989).