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As of March 2021, there are 378 IKEA stores operating in 30 countries and in fiscal year 2018, €38.8 billion (US$44.6 billion) worth of IKEA goods were sold. All IKEA stores are operated under franchise from Inter IKEA Systems B.V., most of which are operated by IKEA Group, some of them are operated by other independent owners.
Ikea and Guerrilla Marketing
As of March 2021, there are 378 IKEA stores operating in 30 countries and in fiscal year 2018, €38.8 billion (US$44.6 billion) worth of IKEA goods were sold. All IKEA stores are operated under franchise from Inter IKEA Systems B.V., most of which are operated by IKEA Group, some of them are operated by other independent owners.