Ikea and Guerrilla Marketing The brand used by the group is an acronym that consists of the founder's initials (Ingvar Kamprad), and those of Elmtaryd, the family farm where he was born, and the nearby village Agunnaryd (his hometown in Småland, southern Sweden). Previous Next Pages: 1 2 3 4 5 6 7 8 9 advertisement Advertising campaign ferniture ikea luxury world 2021-06-11 admin