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Although she usually provides behind-the-scenes support, putting her daughters out front (in their TV show’s first season, Jenner attained instant meme status by telling Kim, “You’re doing great, sweetie!” as her daughter posed nude in a Playboy shoot), she’s emerging as the face of her own brands. Her Safely Cleaning Products company, for example, was born of her insatiable drive to keep her home spotless. Setting it apart from the Methods and Windexes of the world, Jenner says, are the products’ plant-based formulation, which she says are a first in the category.
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