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She has received equity in some cases. Forbes estimates her stakes in the businesses include 1% of Kim’s shapewear and loungewear firm Skims, which was valued by investors at $3.2 billion in January; 5% of Kylie Cosmetics, 51% of which was sold to Coty in January 2020 in a deal that valued the business at nearly $1.2 billion; and 10% of denim and fashion firm Good American (cofounded by daughter Khloe), in addition to the 7% in Safely. She had an estimated 10% stake in Kim Kardashian’s KKW Beauty and got an estimated $20 million when they sold a 20% stake in the business, also to Coty, in January 2021.
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She has received equity in some cases. Forbes estimates her stakes in the businesses include 1% of Kim’s shapewear and loungewear firm Skims, which was valued by investors at $3.2 billion in January; 5% of Kylie Cosmetics, 51% of which was sold to Coty in January 2020 in a deal that valued the business at nearly $1.2 billion; and 10% of denim and fashion firm Good American (cofounded by daughter Khloe), in addition to the 7% in Safely. She had an estimated 10% stake in Kim Kardashian’s KKW Beauty and got an estimated $20 million when they sold a 20% stake in the business, also to Coty, in January 2021.