Interesting advertisements before the Iranian revolution

In the global market, rapid technological progress in the broadcasting industry has further highlighted the influence of Western culture upon other cultures, specifically in developing countries. This concept of 'hegemonic culture' suggests that cultural values are appropriately forced by those in power as the dominant cultures upon other cultures. Although cultural values are assumed as major factors in determining consumer lifestyles or product choices, Western cultural values may often interfere and overcome those of a native culture