Interesting advertisements before the Iranian revolution

This paper is a postcolonial reading of a number of Iranian brands and logos to discover the influence of Western hegemony on the design of Iranian advertisements. Advertising's pivotal role in supporting the brands has made producers employ creative strategies. Benefiting from the tenets of semiotics, we aim to uncover the hidden meanings within different advertisements, brand names, and logos as the paragons of the products' identity and image. The brands and logos discussed in this study belong to different companies and categories (food, cosmetics, airline, clothing, and bank)