TikTok’s 10 biggest stars – and the millions they could lose
1. Khaby Lame - 162M followers
You may not have ever heard his name, but Khaby Lame takes the number one spot on TikTok in 2024.
Lame - who came from humble beginnings - joined the platform in 2020 after being laid off from his factory job during the Covid-19 Pandemic.
Since then, he has met celebrities, been invited to glitzy events and galas, and landed sponsorship deals with the likes of Hugo Boss.
The Senegal-born Italian content creator rose to prominence on TikTok with his humorous reactions and relatable content.
He currently earns up to $750,000 per TikTok post and banked a staggering total of $10 million in 2022.
With a net worth of $15 million, Lame's journey is one of rags to riches.
In addition to the financial benefits, brands have also offered Lame lavish gifts.
He now owns a luxury car collection that reportedly features a Jeep Compass, Mercedes G Class, BMW X5 and an Audi RS5.
Additionally, he reportedly owns a pad in Los Angeles, which apparently features a swimming pool and tennis court plus an apartment in Milan that he shares with his manager Alessandro Riggio.
Lame told Forbes that he started making TikTok videos after that, simply because he was bored while unemployed during quarantine.
'The pandemic had just started, and I was bored with a lot of time on my hands so I started making videos on TikTok,' he said.
He began making videos in which he would mock 'life-hack' videos made by other users, acting out simple ways to do what they made complicated, and topping it off with a wide eyed stare or a shrug.
Lame's signature touch is never saying a word in his videos.
'I came up with the idea because I was seeing these videos circulating, and I liked the idea of bringing some simplicity to it,' Lame said to CNN last year, 'I thought of a way to reach as many people as possible. And the best way was not to speak.'
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