The Most Creative Fashion Brands During Covid-19
Many of our everyday fashion staples that we take for granted were once rooted in utility. Jeans were designed as a solution to miners’ needs for durable work-wear. Pants were adopted by women when they entered the workforce in WW1. And the invention of casual sportswear coincided with the new fast-paced lifestyles of Americans in the 1970s. So while face masks are now being adopted to reduce the spread of COVID-19, they’re quickly becoming an everyday fashion accessory here to stay.