The rial was first introduced in 1798 as a coin worth 1,250 dinars or one-eighth of a toman. In 1825, the rial ceased to be issued, with the qiran subdivided into 20 shahi or 1,000 dinar and was worth one tenth of a toman, being issued as part of a decimal system. The rial replaced the qiran at par in ...
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In 1961, the Francophile Mohammad Reza visited Paris to meet his favourite leader, General Charles de Gaulle of France. Mohammad Reza saw height as the measure of a man and a woman (the Shah had a marked preference for tall women) and the 6’5″ de Gaulle was his most admired leader. Mohammad Reza loved to be compared to his ...
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This paper is a postcolonial reading of a number of Iranian brands and logos to discover the influence of Western hegemony on the design of Iranian advertisements. Advertising’s pivotal role in supporting the brands has made producers employ creative strategies. Benefiting from the tenets of semiotics, we aim to uncover the hidden meanings within different advertisements, brand names, and logos as ...
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By the time Mohammad Reza turned 11, his father deferred to the recommendation of Abdolhossein Teymourtash, the Minister of Court, to dispatch his son to Institut Le Rosey, a Swiss boarding school, for further studies. Mohammad Reza left Iran for Switzerland on 7 September 1931. On his first day as a student at Le Rosey in September 1931, the Crown ...
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Mohammad Reza described his father in his book Mission for My Country as “one of the most frightening men” he had ever known, depicting Reza Khan as a dominating man with a violent temper. A tough, fierce, and very ambitious soldier who became the first Persian to command the elite Russian-trained Cossack Brigade, Reza Khan liked to kick subordinates in ...
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