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Nike has also been making a play for Middle Eastern customers in recent years, introducing stores in the region and launching its Nike+ Training Club app in Arabic. Globally, the Islamic market is projected to be worth more than $5 trillion by 2020.
Nike has created a range of sports hijabs for female athletes
Nike has also been making a play for Middle Eastern customers in recent years, introducing stores in the region and launching its Nike+ Training Club app in Arabic. Globally, the Islamic market is projected to be worth more than $5 trillion by 2020.