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It was an obvious contrast to two fashion spectacles that had taken place days earlier and seemed engineered for social media. Pharrell Williams’s highly anticipated debut at Louis Vuitton began with a gospel choir and original music; Beyoncé, Rihanna and Zendaya were all in attendance. At Jacquemus, guests were seated in rowboats on the Grand Canal of Versailles. Both shows were featured prominently on Twitter for hours before and after.
A three-minute fashion show
It was an obvious contrast to two fashion spectacles that had taken place days earlier and seemed engineered for social media. Pharrell Williams’s highly anticipated debut at Louis Vuitton began with a gospel choir and original music; Beyoncé, Rihanna and Zendaya were all in attendance. At Jacquemus, guests were seated in rowboats on the Grand Canal of Versailles. Both shows were featured prominently on Twitter for hours before and after.