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La Tomatina (Spanish pronunciation: [la tomaˈtina]) is a festival that is held in the Valencian town of Buñol, in the East of Spain 30 kilometres (19 mi) from the Mediterranean, in which participants throw tomatoes and get involved in a tomato fight purely for entertainment purposes. Since 1945 it has been held on the last Wednesday of August, during a week of festivities in Buñol.