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No, that’s not a weird cowboy hat on the front of that Camry. In 1989, to mark the company’s 50th anniversary, Toyota redesigned its logo, incorporating three overlapping ovals, with the inner two forming a stylized T and a steering wheel, as well as representing how the “customers' expectations [horizontal] and car manufacturer's ideal [vertical] . . . are firmly interlocked to form the letter T," according to the company. The outermost oval represents the world embracing Toyota.
The Stories Behind Famous Car Logos
No, that’s not a weird cowboy hat on the front of that Camry. In 1989, to mark the company’s 50th anniversary, Toyota redesigned its logo, incorporating three overlapping ovals, with the inner two forming a stylized T and a steering wheel, as well as representing how the “customers' expectations [horizontal] and car manufacturer's ideal [vertical] . . . are firmly interlocked to form the letter T," according to the company. The outermost oval represents the world embracing Toyota.