The Stories Behind Famous Car Logos

Daimler-Motoren-Gesellschaft trademarked a pair of star logos in 1909 for its German automobiles, one with three points and one with four, but the four-pointed star was never utilized. The iconic three-pointed star was inspired by a symbol Gottleib Daimler would use, and represented the hopes of Mercedes-Benz, renamed after a 1926 merger, to establish motorized domination in three places: The sea, air and land. Kind of like Navy SEALs.