The Chinese are launching a luxury rival for Porsche and Mercedes. How the new Denza Z car from BYD looks
As Chinese automakers look to Europe for entry, BYD is taking a step towards solidifying its position in the premium segment. The company has officially launched its Denza brand in Europe, aiming to increase its presence and challenge established luxury automakers. The first model to be launched in Europe will be the Denza Z 9 GT, which is expected to go on sale by the end of this year.
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