Elsie the Cow is a cartoon cow developed as a mascot for the Borden Dairy Company in 1936 to symbolize the “perfect dairy product”.
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Ikea and Guerrilla Marketing
IKEA is a Swedish-founded, Dutch multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances, and home accessories, among other useful goods and occasionally home services. Founded in Sweden in 1943 by 17-year-old Ingvar Kamprad, IKEA has been the world’s largest furniture retailer since 2008
Read More »Interesting advertisements before the Iranian revolution
This paper is a postcolonial reading of a number of Iranian brands and logos to discover the influence of Western hegemony on the design of Iranian advertisements. Advertising’s pivotal role in supporting the brands has made producers employ creative strategies. Benefiting from the tenets of semiotics, we aim to uncover the hidden meanings within different advertisements, brand names, and logos as ...
Read More »The price of Iranian athletes to advertise!
Among the advertising contracts that were done with stars, Carlos Queiroz’s contract with Saman Bank was one of the most popular. An estimated one-year contract worth about two million dollars
Read More »Intelligent creative advertisement with elevator
Today, despite the many skyscrapers built, it is impossible to imagine living without a lift.
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