Tag Archives: advertisement

Ikea and Guerrilla Marketing

IKEA is a Swedish-founded, Dutch multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances, and home accessories, among other useful goods and occasionally home services. Founded in Sweden in 1943 by 17-year-old Ingvar Kamprad, IKEA has been the world’s largest furniture retailer since 2008

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Interesting advertisements before the Iranian revolution

This paper is a postcolonial reading of a number of Iranian brands and logos to discover the influence of Western hegemony on the design of Iranian advertisements. Advertising’s pivotal role in supporting the brands has made producers employ creative strategies. Benefiting from the tenets of semiotics, we aim to uncover the hidden meanings within different advertisements, brand names, and logos as ...

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