Most Powerful Brands in 2016 IBM IBM’s brand value is around $41.4 billion, while its brand revenue comes in at about $81.7 billion. Nicknamed Big Blue, IBM is one of 30 companies included in the Dow Jones Industrial Average. Previous Next Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 bmw coca cola powerful brands 2016-09-26 ash