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Attracted by the Reagan era's pro-business climate, the Irvanis chose to start again in the United States. They targeted the Atlanta region for its international airport. With bank loans and the last of the family's capital, Bahman acquired land in Buford and set up a factory, borrowing technology and processes from German, Italian, and Japanese companies that had once partnered with Melli. "This was exactly when the dollar was getting stronger and the shoe business was moving to China," he says. "Our timing was terrible."
Kafsh e Melli; The Elephant that Became Extinct
Attracted by the Reagan era's pro-business climate, the Irvanis chose to start again in the United States. They targeted the Atlanta region for its international airport. With bank loans and the last of the family's capital, Bahman acquired land in Buford and set up a factory, borrowing technology and processes from German, Italian, and Japanese companies that had once partnered with Melli. "This was exactly when the dollar was getting stronger and the shoe business was moving to China," he says. "Our timing was terrible."