How Famous Companies Got Their Names? In his book Gulliver’s Travels, Jonathan Swift created the word “yahoo” to describe people who are revolting in appearance. Yahoo! founders David Filo and Jerry Yang jokingly thought of themselves as “yahoos.” Previous Next Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 brand name canon How Famous Companies Got Their Names? ikea lego logo pepsi wd-40 2016-10-19 ash