Kate Dinota was only seven when her mother found her first grey hair.
By the time she was 14, she unquestioningly took to dyeing it. At 28, after working out she had spent about 1,000 hours and $18,000 (£14,000) in the salon chair covering up her greys, she decided to embrace them instead.
She is one of the many women featured on Instagram account Grombre - a community for women of all ages who are ditching dyes.