The Gray-Hair Revolution Has Begun

Shelli, who has submitted to Grombre, believes that women are judged more harshly for ageing

Shelli Gillis, 46, believes that wider changes in the media have the potential to enable women to feel more confident in going grey.

"I think we'll see more women embracing it, as they see role models or see inspiration on how beautiful it can be on the other side," she says.

"That's what I say to people: I know the transition can be a rough road, but the destination seems really worth it to me."