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“Color is a language and color is inextricably linked to the culture,” Laurie Pressman, vice president of the Pantone Color Institute, tells TIME of this year’s selection of the color coral. “We see the environment taking on an even greater role in the world we live in today for two primary reasons, one being how connected we are to technology. Because we are so connected to something that’s not real, so to speak, we really need to find that balance closely and intimately with something that is real and you don’t get more real than nature.”
Color of the Year 2019
“Color is a language and color is inextricably linked to the culture,” Laurie Pressman, vice president of the Pantone Color Institute, tells TIME of this year’s selection of the color coral. “We see the environment taking on an even greater role in the world we live in today for two primary reasons, one being how connected we are to technology. Because we are so connected to something that’s not real, so to speak, we really need to find that balance closely and intimately with something that is real and you don’t get more real than nature.”