Barbie launches collection of female role models for International Women’s Day

Mattel releases 17 new Barbie dolls to celebrate International Women’s Day

To mark International Woman’s Day 2018, US toymaker Mattel has released a new range of much-anticipated Barbie dolls. Not your average Barbies, these dolls are “Sheroes” (i.e. women who are heroes), designed to give young girls a range of inspirational, positive role models (that they can eventually undress and behead once they decide they’re too old for Barbies).