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"I was looking for something extraordinarily unique and I found the slang of a traditional popular Arak," said Bruce Khabbazi, a 50-year-old Iranian-Canadian entrepreneur who established the Persian Empire Distillery in 2006. "I felt the need to give this drink an identity as well as originality. My task became Introducing Arak Saggi to the world as a classic alcoholic drink of Iranians."
Arak Saggi Production in Canada.
"I was looking for something extraordinarily unique and I found the slang of a traditional popular Arak," said Bruce Khabbazi, a 50-year-old Iranian-Canadian entrepreneur who established the Persian Empire Distillery in 2006. "I felt the need to give this drink an identity as well as originality. My task became Introducing Arak Saggi to the world as a classic alcoholic drink of Iranians."