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The hijab does double duty for Nike. On one hand, it will make Nike probably the largest player in the market for performance hijabs, which has only just started to emerge in recent years, as smaller, independent brands have looked to technical fabrics to meet the needs of female Muslim athletes.
Nike has created a range of sports hijabs for female athletes
The hijab does double duty for Nike. On one hand, it will make Nike probably the largest player in the market for performance hijabs, which has only just started to emerge in recent years, as smaller, independent brands have looked to technical fabrics to meet the needs of female Muslim athletes.