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Even at $8, plastic sandals didn't provide the big shoe chains with sufficient margins, so Bahman switched his focus to drug stores and supermarkets. Walgreens and CVS picked up the brand in the early '90s, significantly goosing sales. In 2006, the company launched the higher-end Oka-B line. "Those are our company's two big milestones," Bahman says. "The third one is passing the baton to my daughter."
Kafsh e Melli; The Elephant that Became Extinct
Even at $8, plastic sandals didn't provide the big shoe chains with sufficient margins, so Bahman switched his focus to drug stores and supermarkets. Walgreens and CVS picked up the brand in the early '90s, significantly goosing sales. In 2006, the company launched the higher-end Oka-B line. "Those are our company's two big milestones," Bahman says. "The third one is passing the baton to my daughter."